Zaxby’s names Patrick Schwing to head marketing, strategy

Cecilia Nysing

Zaxby’s has hired Patrick Schwing in the expanded role of chief marketing and strategy officer, the company announced Monday.

A spokesman for the Athens, Ga.-based company said Schwing succeeds Joel Bulger as chief marketing officer and the former Inspire Brands executive, who served as Arby’s chief marketing officer and president of the franchise association, will also oversee strategy at Zaxby’s.

Schwing, left, will head marketing communications, loyalty, e-commerce, research and development and media, including digital and social, the company said.

“As Zaxby’s focuses on brand and culinary differentiation, we are excited to add Patrick to our world-class executive team,” said Bernard Acoca, Zaxby’s CEO, in a statement, nothing his experience in consumer packaged goods and quick-service restaurants.

“Patrick’s global brand experience, having worked for both top-tier CPG and QSR organizations, and his proven track record in effectively addressing consumers’ needs through insights, new products and technology innovation, will serve Zaxby’s extremely well as we seek to attract new audiences and build even greater guest loyalty over time,” Acoca said.

Prior to Arby’s, Schwing held domestic and international marketing roles at Procter & Gamble, where he worked across the group’s portfolio on brands such as Pantene, Head & Shoulders, Herbal Essences and Oral-B.

“Transparency drives trust in all of our relationships,” Schwing said. “To truly live the Zaxby’s mission and enrich the lives of our guests, we must build strong relationships, connect through special moments and show our appreciation—all in the pursuit of showing our guests that we know and understand them better than any other brand.”

In late 2020, Goldman Sachs Merchant Banking Division acquired a “significant stake” in Zaxby’s Operating Co. L.P.

Zaxby’s, founded in 1990, has more than 900 locations in 18 states.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless


https://www.nrn.com/quick-service/zaxby-s-names-patrick-schwing-head-marketing-strategy

Next Post

Google Sidelines Engineer Who Claims Its A.I. Is Sentient

SAN FRANCISCO — Google placed an engineer on paid leave recently after dismissing his claim that its artificial intelligence is sentient, surfacing yet another fracas about the company’s most advanced technology. Blake Lemoine, a senior software engineer in Google’s Responsible A.I. organization, said in an interview that he was put […]
Situs judi online Hsobet terpercaya

Link daftar Liga228 agen bola terpercaya paling aman yang selalu menjaga kenyamanan para bettor.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik. QQCuan https://18.142.63.79/ Slot Gacor Hari Ini

Situs agen slot terpercaya dan resmi

slot hoki gacor

slot terpercaya

slot gacor hari ini

sbobet online

เว็บไซต์เกมสล็อตแตกง่ายที่เชื่อถือ

slot gacor situs game slot online situs judi bola resmi situs slot online terpercaya Situs Slot Online Online Terpercaya judi slot online IDN Poker Online hoki slot rtp slot slot pulsa