The Pitch: Advertising and marketing news for 7.27.21

Cecilia Nysing

NDP’s campaign for the DMV features illustrations and animation by Studio Flatland.

NDP created a campaign for the Virginia Department of Motor Vehicles promoting pedestrian safety. The multimedia campaign includes an animated video, radio and social media advertising, display banners and public transit signs with the slogan “If you don’t know, don’t go.”

NDP handled the concept, strategic design, copywriting and art direction for the campaign and worked with Studio Flatland for the video animation. In Your Ear Studios recorded the radio ads.

Primis Bank (formerly Sonabank) launched a video and social media campaign called “Everyday Champions,” featuring employees, customers and community members who have defied odds and accomplished goals.

The campaign includes 30-second TV spots that will air on NBC12 during the Summer Olympics. It also includes longer videos profiling each “champion.” Thrive Marketing handled media buying and strategy, and Bookend Creative provided video production.

Dotted Line promoted Christie Hach from account director to director of teams and culture. The new role is responsible for developing internal systems, driving employee engagement and building out the agency’s talent acquisition strategy.

Dotted Line hired Marci Schnur as managing director of client services. She was previously at BFG Agency in South Carolina. Caitlyn Fralin was hired as a senior project manager on the agency’s Spinnaker account. She was previously with Red Orange StudioCaitlin McNichol was promoted from senior account manager to associate account director.

Addison Clark launched a digital advertising campaign for WellcomeMD, a concierge medicine practice headquartered in Henrico.

Workshop Digital was hired by College Advisor, a college application counseling website, to provide pay-per-click strategy and management.

River City Consulting added a Virginia Beach office through a collaboration with Reed Media LLC. The office will provide media placement services under the division name River City Media.

River City designed new logos and websites for Specialty Finishes, a local surface finishing firm, and The Brew 2, a vacation rental site. It designed websites for Richmond-based Family Integrated Counseling Services, psychotherapy practice Higgins Center for Healing and exterminator US Pest Control. It also designed a new logo and e-commerce store for tie dye company Camp Road Dyes.

Advertising Club of Richmond announced its 2021-22 executive board: Ardyn Granger, president; Vera Magdeeva, immediate past president; Tiffany Boggs, vice president; Yasir Afzal, membership chair; Bailey Garrison, communications chair; Jack Fagan, creative chair; Amberly Millis, sponsorship chair; Helen Row, event chair; and Corey Vaughn, treasurer.

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