The Pitch: Advertising and marketing news for 6.8.21

Cecilia Nysing

Evergib’s redesigned website for Richmond Ballet.

Evergib launched a redesigned website for Richmond Ballet. Work included brand strategy, messaging, user interface and experience design, and website development. Karnes Coffey Design created the logo and visual identity. Photographer Eric Lusher and the ballet’s Sarah Fergusonhandled photography.

AJ Stuit

Bailey Broughton

Madison+Main hired AJ Stuit as a graphic designer. She previously worked freelance for the agency and is a 2019 VCU graduate. Bailey Broughton was hired as account coordinator after a part-time internship. She’s a 2021 University of Alabama grad.

TFB Agency added Farmer Focus as a client. Work for the Harrisonburg-based organic chicken supplier will include a media tour along the East Coast, kicking off with an event at Burger Bach Short Pump.

Arts & Letters Creative Co. hired Temma Shoaf as director of production. The role puts Shoaf on the agency’s leadership team. She arrives from Wieden + Kennedy in New York, where she was an executive producer.

Elevation and photographer Cade Martin produced portraits of D-Day veterans for the National D-Day Memorial Foundation‘s 75th anniversary “Pass the Flag” campaign.

One of Elevation and Cade Martin’s portraits for the National D-Day Memorial Foundation.

VCU’s Robertson School of Media and Culture launched its second Camp ADventure, an advertising summer camp, internship and competition that lasts through July 16. The six-week program teaches participants about developing a campaign, building a portfolio and networking with industry professionals. The camp includes support from Chicago-based 9Rooftops Marketing, which is helping to develop new and more inclusive programming.

Advertising Club of Richmond held its annual Richmond Show on June 3. More than 60 awards were presented, with best-in-shows going to The Martin Agency, Yebo and Brandcenter student David Ligon. Ad Person of the Year went to Jessica Collins, assistant professor at VCU’s Robertson School. The virtual event featured a recorded program produced by the club and Alice Blue, with music and sound by Overcoast. Voice actor Paul Schmidt provided narration.

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