Tenfold founder Rachel Friedman has built a national branding agency

Cecilia Nysing

Rachel Friedman has always been interested in space.

A fine arts major at the University of Michigan, Friedman started her career as a designer and, after graduation, went to work at Continental Office in Columbus. There, she created business spaces intended to inspire creativity and increase productivity.

But she also learned a lot about the businesses themselves.

“One of the really valuable, fun aspects of being a designer was that I had the opportunity to get introduced to businesses across a lot of different industries,” Friedman says. “To be a successful designer, you want to dig into a better understanding of those business models and company cultures.”

That experience inspired her idea of the workplace as a strategic business tool.

In 1998, she left Continental for a job at Herman Miller, a design and furnishings company headquartered in Michigan. As global accounts manager, she managed a portfolio of some of the company’s largest Fortune 500 clients, working to align their workplace and business strategies.

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