Social Media Marketing For Real Estate Agents

Cecilia Nysing

According to a study done by Sprout Social, “77% of realtors actively use social media for real estate in some way, shape or form.” Social media is becoming a critical part of real estate marketing. With so many agents to choose from it’s important to stand out from the rest and the easiest way to do that is having a strong online presence.

Here are 3 ways you can leverage social media as a real estate agent:

Build a strong digital footprint

A survey by Sun Trust has shown that over 74% of consumers rely on social media to help them make decisions concerning their home purchases. Building a strong digital presence is becoming more and more important in the real estate industry. You can do so by creating a captivating website, using the right social media strategy, creating top-notch content, along with using paid ads.

Create stronger relationships with clients

Effective networking is essential in the real estate business. Strong relationships can lead to referrals from previous or existing clients, increased brand awareness, and publicity. You must communicate effectively with clients by balancing your professional and personal relationships while promoting your brand’s identity in the process.

Drive more leads

Lead generation is one of the most important ingredients successful businesses thrive on. To grow your business and revenue, you will need to get your leads right. Leads eventually become customers and clients. This is why the importance of digital marketing strategy in lead generation cannot be overemphasized. To efficiently grow your business, you need a consistent strategy for keyword research, search engine optimization, social media marketing, content marketing, and other marketing strategies.

If you are a real estate agent struggling to think of what to post on social media you need my latest book. “365 Days of Social Media Posts For Real Estate Agents” has saved hundreds of realtors tons of time and energy in creating and maintaining their social presence. Head over to Amazon and grab yourself a copy today!

Published June 12th, 2021

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