Signal tried to use Facebook’s targeted advertising data against it

Cecilia Nysing

Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behavior. Yet, many of the people who actively use its services aren’t aware of how the social network shares their data with advertisers. To shed light on the issue, privacy-focused messaging app Signal tried to use Facebook’s targeted ad machine against it. However, what may have started as activism-meets-self-promotion has since boiled over into a full-blown spat, with both companies disputing each other’s version of events.

In a blog post, Signal revealed a series of deeply personal Instagram ads with blunt messages designed to expose the intimate categories Facebook uses to classify users. The company claims it created the “multi-variant” adverts using the social network’s ad tools. 

One of the ads reads: “You got this ad because you’re a certified public accountant in an open relationship. This ad used your location to see you’re in South Atlanta. You’re into natural skin care and you’ve supported Cardi B since day one.” 

All of the ads look like placards and contain riffs on the same message, which attempts to lay bare the creepy intimacy of ad tracking tech. According to Signal, Facebook wasn’t a fan of the idea and disabled its ad account. 

Signal

Signal

“Facebook is more than willing to sell visibility into people’s lives, unless it’s to tell people about how their data is being used,” the company said in its blog post. “Being transparent about how ads use people’s data is apparently enough to get banned; in Facebook’s world, the only acceptable usage is to hide what you’re doing from your audience.”

Whereas Facebook told The Information‘s Alex Heath that “this is a stunt by Signal, who never even tried to run these ads.” It added that it temporarily shut down the company’s ad account due to an unrelated payments issue. 

Regardless of the rationale behind the ads, this is far from the last word on Facebook’s ad targeting practices. Currently, the company is facing the larger threat of Apple’s iOS policy changes, which require iPhone app makers to explicitly ask users for permission to collect their data for adverts. Facebook has repeatedly warned that the changes will impact its advertising business and the companies that utilitize it for personalized ads.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

Next Post

Ten Tips For Effective Change Management That Puts Your Team First

More so than ever right now, teams are working in a fully remote or hybrid way. This means it’s more important than ever to have effective change management strategies in place, to suit this new way of working.  For leaders, an important part of this is making sure that we […]
Situs judi online Hsobet terpercaya

Link daftar Liga228 agen bola terpercaya paling aman yang selalu menjaga kenyamanan para bettor.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik. QQCuan https://18.142.63.79/ Slot Gacor Hari Ini

Situs agen slot terpercaya dan resmi

slot hoki gacor

slot terpercaya

slot gacor hari ini

sbobet online

เว็บไซต์เกมสล็อตแตกง่ายที่เชื่อถือ

slot gacor Situs Slot Online Online Terpercaya