Should You Hire An SEO Agency Instead Of In-House SEO Experts?

Cecilia Nysing

Asad Kausar is CEO at Dabaran, a Chicago SEO agency that focuses on enhancing website visibility by improving search engine rankings.

There are two things you know: Search engine optimization is essential for your business’s online visibility, and it can be complicated and time-consuming. You’re busy running a company, so you don’t have time do it yourself.

If you want to maximize your SEO strategies (or finally get around to implementing some), you can choose to hire a dedicated full-time, in-house SEO employee or work with an SEO company—but as the CEO of an SEO agency, I believe one of these choices is likely to get you the desired results in a faster and more cost-efficient manner. Here are four reasons why businesses in the know choose to hire an SEO company, as well as when they shouldn’t—and how to choose one.

Cost

Hiring employees is expensive and can make up a significant portion of your total business expenses. When you hire a full-time employee, you don’t just pay their salary. There are countless costs that come with hiring in-house SEO personnel:

• Wages.

• Benefits.

• Taxes.

• Payroll.

• Training.

• Paid time off.

• And more.

Once all is said and done, hiring an in-house SEO employee (or several) may be much more expensive than hiring an SEO agency.

An SEO agency can often handle the same amount of work as an in-house SEO employee, if not more, at a fraction of the cost. You can hire them when you need to and save money when you don’t.

Having An Entire Team At Your Fingertips

Search engine optimization isn’t always something one person can implement efficiently. In my experience, it often requires an entire team of professionals working in unison to create and implement an effective SEO strategy, including:

• Copywriters.

• Editors.

• Link builders.

• Marketing strategists.

• On-page optimization specialists.

If you choose to hire an in-house SEO team, you’ll have to onboard several people to cover all these positions—or get very lucky and find a unicorn employee who can do it all.

When you work with an SEO agency, you don’t have to spend any effort building a team because it’s already assembled.

Expert Knowledge And Experience

While many might consider it a benefit that an in-house SEO employee can devote all their time to building strategies, think about it from an experience perspective. Do they have the knowledge or experience of dozens, if not hundreds, of other SEO projects that helped them perfect their craft?

SEO algorithms change and are updated multiple times a year. You may benefit from an SEO professional who has experience with a wide variety of websites and strategies to keep up with these constant changes.

Yes, an SEO agency is typically working on dozens of projects at any given time, but this allows them to understand which types of links and strategies are more efficient to boost rankings, a topic I wrote about on my website. They can even test strategies with different types of websites to find the most efficient SEO practices.

Hands-Off Results

You can talk about money and cost savings all day, but what’s more valuable than money? Time. You’re busy running your business. You may not have time to spend on searching for the perfect SEO employee who can do it all, training them in your business’s processes, introducing them to internal teams and watching over them as they get started.

By working with an SEO agency, you can see hands-off results. It’s difficult to find the right employees to keep your business moving—especially in the time of the “Great Resignation.” Instead of spending your valuable time and money building an in-house SEO team, consider hiring an SEO agency.

When Not To Hire An Agency

Of course, there are always two sides to everything. In many cases, it’s easier and more cost-effective to hire an SEO agency, but there are reasons to start building your internal SEO team. For example, if you already have a marketing team with copywriters, web developers and other digital professionals, perhaps hiring an in-house SEO expert to work with them would be more ideal for your brand.

Choosing The Right Agency

If you do feel like outsourcing to an SEO agency is the best course of action, do your research to ensure they can provide the results you need. Do a thorough dive into their website to look for years of experience, past projects, client testimonials or any other details that might help you get a feel for their abilities.

It’s also a good idea to put their name into search engines to see if there are mentions or reviews about the SEO agency on other parts of the web. Agency websites are a great source of information, but they can also be biased. An agency isn’t going to put a bad review on their site, but you might be able to find some elsewhere. It’s always best to work with all the information you can get—good and bad.

Once you find an agency you think might work, be sure to communicate your exact needs to them. Don’t sign an agreement until you’re completely confident in the services and results they can provide. If any SEO agency “guarantees” results, it’s a red flag. SEO is very complicated and never a sure thing. Make sure they use legitimate white-hat SEO strategies and provide detailed reports on a regular basis to keep you in the loop. Some agencies try to hide behind the complexities of SEO to charge you more for doing very little. Regular reports are an effective way to ensure you’re getting the most for your money.

SEO agencies have pre-assembled, cost-effective teams with years of experience that you can hire with a quick agreement. If you decide to work with one, make sure you look for one with the experience and knowledge necessary to implement proven results without taking up any of your valuable time.


Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?


https://www.forbes.com/sites/forbescommunicationscouncil/2022/07/27/should-you-hire-an-seo-agency-instead-of-in-house-seo-experts/

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