PR News | Accounts in Transit: New Hampshire Tourism Goes to Reach Global Marketing

Cecilia Nysing




The New Hampshire Division of Travel and Tourism selects Reach Global Marketing as its agency of record. The Toronto-based agency will launch targeted public relations, travel trade initiatives and strategic partnerships to elevate the state’s presence in of Ontario and Quebec. “Canada is New Hampshire’s largest international market,” said New Hampshire Travel Tourism Director Lori Harnois. “We look forward to working with Reach Global to increase New Hampshire’s presence here and bring more visitors to New Hampshire as a result.” she added.




Riverfront

Allen & Gerritsen, which has offices in Boston and Philadelphia, will provide public and media relations support for the Riverfront Alliance of Delaware County, a consortium of businesses and non-profit groups working together to implement physical, economic and social programs to stimulate the development of the Delaware County waterfront and the adjoining city of Chester, Pennsylvania. A&G will build on its 2020 partnership with RADC to further position and solidify the organization as a leader in economic and social development. The agency will promote local priority programs and initiatives, identify thought leadership opportunities and provide advice and consultation on social media and public speaking engagements. “Their knowledge of the local and national media landscape has played an instrumental role in generating greater awareness and interest in the work we’re doing on the waterfront, and throughout Chester,” said Lisa Gaffney, RADC executive director.




Lake Tahoe

Augustine Agency lands North Lake Tahoe Marketing Cooperative, the official destination marketing and management organization for the North Lake Tahoe region. The agency has led brand development, creative strategy and design and search engine optimization for North Lake Tahoe since 2016, and will now also manage all strategy, content development, creative and branding work, and marketing tactics for the destination. Augustine will continue to partner with both the North Lake Tahoe Resort Association and the Incline Village Crystal Bay Visitors Bureau (the cooperative agreement between both entities form the North Lake Tahoe Marketing Cooperative). “As we emphasize the importance of sustainability and driving responsible travel, Augustine’s strategic approach will ensure we achieve our destination marketing and management goals,” said North Lake Tahoe Resort Association CEO Jeffrey Hentz.

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