PESA Switching Systems Names Sara Kudrle as Director of Global Marketing, Promotes Scott Barella to Chief Technology Officer

Cecilia Nysing

PESA Switching Systems has named Sara Kudrle has been named Director of Global Marketing. The company has also promoted Scott Barella to Chief Technology Officer.

Sara Kudrle
Based in Princeton, New Jersey, Kudrle brings nearly 20 years of experience in the Broadcast and Video industry, from transmitters to broadcast routing and IP solutions. Ms. Kudrle, with her computer science / software engineering degree started her career writing real-time, multithreaded software for TV transmitter control at Continental Electronics. From there she extended her software experience to designing custom protocols and routing control systems, eventually transitioning to product marketing for companies such as Miranda, Grass Valley and Imagine Communications. She has been an active participant in the Society of Motion Picture and Television Engineers (SMPTE), achieving the status of SMPTE Fellow, participating in industry standards committees and serving many years on the SMPTE Board of Governors.

In her new role, Kudrle will lead PESA’s global marketing initiatives and pave the way for increased channel and sales activities. She has most recently brought back the original “cats” branding of PESA, with the launch of PESA Tiger FUSION, the world’s largest 4K-12G/SDI Single-Link Video Distribution System.

“Sara Kudrle has a solid reputation in the video broadcast industry and is now showing her strengths in the federal government market,” says Howard Sutton, Executive Chairman of PESA. “We look forward to leveraging Sara’s experience and creativity as we expand the market footprint of our secure video, audio, USB and KVM distribution solution to the federal and state local government markets.”

Kudrle has a Bachelor of Science degree in Computer Science, with a minor in Mathematics from the California State University, Chico, California.

Scott Barella
Based in Colorado, Barella brings over 22 years of experience in the broadcast and video industry across seven Network Stations, from transmitters to broadcast routing and IP solutions. In addition, he has 11 years of Television Systems Integration and over 14 years’ experience in OEM manufacturing. During this time, he was also active in the Society of Motion Picture and Television Engineers (SMPTE), as an active voting participant in the 32NF60 (ST 2110) Technical Working Group. His IP experience extends into the Alliance for IP Media Solutions (AIMS) where he was the Vice Chair of the Working Group.

In his new role, Barella will lead PESA’s charge into the secure IP domain, leading a seasoned development team with a track record of developing successful products on schedule. He is currently working on PESA’s new flagship product, called Secura. Secura is a new highly-secure video, audio, USB and KVM extension and distribution system over IP, which offers the most secure solution available on the market.

“Scott Barella has a pioneering spirit in his quest for secure IP media solutions. He has tremendous experience with Audio/Video solutions and is now applying his knowledge of IP and Security,” continues Sutton. “We look forward to leveraging Scott’s experience and vision as we develop and expand our secure video, audio, USB and KVM distribution solution, ensuring sensitive media is safe from both insider and external threats.”

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