Monterosa beefs up senior sales management | Major Businesses | Business | News

Hot on the heels of announcing the official launch of its Interaction Cloud SaaS platform, Monterosa has hired hires senior sales executive Alex Regan to continue the solution’s growth trajectory in the sports sector.

Monterosa / Interaction Cloud is designed to help make audiences more valuable through loyalty, first-party data and commerce and the company has marked its mission to expand its foothold in fan engagement in sports where it counts as customers the likes of Liverpool Football Club, EA Sports and The Jockey Club.

Regan is an experienced senior sales executive who has spent the last eight years helping media and sports organisations launch digital transformation and audience engagement initiatives. He has undertaken projects with the likes of Eleven Sports, Play Sports and BeIN Sports, West Ham United FC, Southampton FC, Schweizerischer Fussballverband and Deutscher Fußball-Bund.

Commenting on the appointment, Regan said: “I’m delighted to be joining Monterosa. Real-time engagement is a key element to any content strategy and Monterosa’s enabling technology and versatile platform meets the aspirations and needs for organisations looking to drive fan engagement and new revenue streams.”

As part of its growth strategy in sports, Monterosa appointed former Premier League CEO Richard Scudamore as a non-executive director. Commenting on the new hire, Monterosa chief commercial officer Ben Barker added: “We are excited by Alex’s appointment as a leading figure within the sports industry. Alex will play a key role in delivering our ambitious goals of becoming the de facto platform for real-time engagement. Alex joins at an incredible time for Monterosa as we continue to define the way audiences and fans interact and how organisations can maximise the value of that engagement.”