Regan is an experienced senior sales executive who has spent the last eight years helping media and sports organisations launch digital transformation and audience engagement initiatives. He has undertaken projects with the likes of Eleven Sports, Play Sports and BeIN Sports, West Ham United FC, Southampton FC, Schweizerischer Fussballverband and Deutscher Fußball-Bund.
Commenting on the appointment, Regan said: “I’m delighted to be joining Monterosa. Real-time engagement is a key element to any content strategy and Monterosa’s enabling technology and versatile platform meets the aspirations and needs for organisations looking to drive fan engagement and new revenue streams.”
As part of its growth strategy in sports, Monterosa appointed former Premier League CEO Richard Scudamore as a non-executive director. Commenting on the new hire, Monterosa chief commercial officer Ben Barker added: “We are excited by Alex’s appointment as a leading figure within the sports industry. Alex will play a key role in delivering our ambitious goals of becoming the de facto platform for real-time engagement. Alex joins at an incredible time for Monterosa as we continue to define the way audiences and fans interact and how organisations can maximise the value of that engagement.”