Meta Publishes New Video Planning Guide for Marketers

Cecilia Nysing

Video is the most engaging content format on social media, with short-form video quickly rising as the key communication and connection medium, across virtually all networks.

That means that you need to be integrating video into your digital marketing strategy, and if you’re looking for how to get started, and how to build out an effective video approach, this new guide from Meta is for you.

Meta has published a new ‘Video Planning and Buying Guide’, which covers how to establish a video marketing process, how Meta’s video options can enhance your current marketing plan, an overview of available video formats ad tools, and more.

You can download the full, 31-page guide here, but in this post, we’ll take a look at some of the key points.

The main focus of the guide is Meta’s 3-step video planning guide, which takes you through the process of establishing your video strategy.

As you can see here, the guide provides guidance on how to use Meta’s various video promotion options in your process, dependent on your goals.

That framework then points you to the next stage of the guidebook, with sections looking at how to make best use of Facebook video ads:

Meta video marketing guide

Along with FAQs on video ad approaches:

Meta video marketing guide

There’s also an overview of how Facebook video ads can complement your existing strategy:

Meta video marketing guide

And how to create a more comprehensive, focused video promotions outline, based on these key elements. There are also case study examples of each of these processes in action.

The guide also provides an overview of Facebook’s various video formats, and ad options for each.

Meta video marketing guide

Which, importantly, includes Reels ads, and how you can tap into the rising short-form video trend to maximize your reach and resonance.

Meta video marketing guide

There are some handy notes here, which could help to point you in the right direction with your Facebook video strategy. And while Instagram and TikTok are clearly a bigger focus in terms of short-form video content, Facebook still has the broadest audience reach, and it could be worth experimenting with the various tools on offer to see how video can augment your Facebook marketing campaigns.

Some potentially valuable considerations either way. You can download Meta’s ‘Video Planning and Buying Guide’ here

Next Post

Raley’s taps CMX to optimize own-brand management

Western grocer Raley’s has sharpened management and sourcing of its own-brand program as an early adopter of CMX’s CMX1 for Grocery solution. San Diego-based CMX said yesterday that CMX1 for Grocery combines workflow automation and intuitive collaboration tools to enable grocers to scale their private-label offerings, improve product quality, manage […]
Situs judi online Hsobet terpercaya

Link daftar Liga228 agen bola terpercaya paling aman yang selalu menjaga kenyamanan para bettor.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik. QQCuan Slot Gacor Hari Ini

Situs agen slot terpercaya dan resmi

slot hoki gacor

slot terpercaya

slot gacor hari ini

sbobet online


slot gacor situs game slot online situs judi bola resmi situs slot online terpercaya Situs Slot Online Online Terpercaya