Inside The Vitamin Shoppe’s Refreshed Marketing Strategy

Cecilia Nysing

This episode was recorded at CRMC 2022 in Chicago.

In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe’s recent brand refresh on its marketing strategy (0:51) and how the COVID-19 pandemic changed customer expectations for the retailer (2:20). She shares how her team kept pace with the surge in demand for health content from the retailer during the pandemic (4:23) as well as what makes The Vitamin Shoppe’s revamped Healthy Awards loyalty program valuable for customers (6:11).

Furthermore, Guglielmetti discusses how shopper data factors into its rewards program customer experience (7:34) and the role technology plays in data collection, management, analysis and marketing execution (9:21). Lastly, she shares how The Vitamin Shoppe is utilizing SMS marketing and the growth opportunities she sees for the channel (12:07), and the top trends she’s tracking to impact the organization’s marketing strategy through the rest of the year (14:13).

Nadina Guglielmetti is an experienced marketing, brand and digital expert with a proven track record of building brands and delivering experiences that result in customer growth, retention, loyalty and revenue. She’s data-driven, action-oriented and future-focused with a passion for innovation leveraging emerging technologies that challenge the status quo. Guglielmetti is multilingual with global perspective and business acumen. Brand experience includes B-to-B and B-to-C, including Target, Skype, Microsoft, CVS, Unilever, L’Oreal, Estee Lauder, Timex, Bottega Veneta, Zegna, Pfizer and more.

Inside The Vitamin Shoppe’s Refreshed Content, Loyalty and SMS Marketing Strategy

Next Post

Florida jury awards $10.5 million in the case of two teens killed in fiery Tesla crash

A federal jury in Florida has found Tesla negligent in a 2018 crash that killed two teens and found one of the teens 90% responsible for his role in the collision. The jury awarded $10.5 million in damages. It was not immediately clear how much of that amount Tesla will […]
Situs judi online Hsobet terpercaya

Link daftar Liga228 agen bola terpercaya paling aman yang selalu menjaga kenyamanan para bettor.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik. QQCuan Slot Gacor Hari Ini

Situs agen slot terpercaya dan resmi

slot hoki gacor

slot terpercaya

slot gacor hari ini

sbobet online


slot gacor situs game slot online situs judi bola resmi situs slot online terpercaya Situs Slot Online Online Terpercaya judi slot online IDN Poker Online hoki slot rtp slot slot pulsa