Global Rich Communication Services (RCS) Markets, 2021-2026 – Increasing Development of Voice Over Long-Term Evolution Technology (Vo-LTE) –

DUBLIN–(BUSINESS WIRE)–The “Global Rich Communication Services (RCS) Market (2021-2026) by Type, Application, Service, End-user, Deployment, Organization Size, Geography, Competitive Analysis and the Impact of COVID-19 with Ansoff Analysis” report has been added to’s offering.

The Global Rich Communication Services (RCS) Market is estimated to be USD 5.7 Bn in 2021 and is expected to reach USD 13.3 Bn by 2026, growing at a CAGR of 18.5%.

Key factors such as an increasing number of advertising and marketing companies followed by a rising number of digitally connected people have led to a rise in the demand for Rich Communication Services (RCS) market.

The rising number of people using smartphones has led to a high mode of communication via text messaging. The adoption of RCS solutions can be effective in enhancing such an experience for its customers. Further advancements in technologies such as voice over long-term evolution technology (VO-LTE) increase the subscriber base.

Therefore, enterprises are utilizing RCS solutions for digitally marketing the product to have a high reach over the market. All the factors have led to a growth in the market of RCS solutions.

The factors such as the limited capacity of an RCS solution to offer end to end encryption has led to privacy issues. Also, the lack of interoperability between the OEMs and the carrier networks is likely to restrain market growth.

Market Dynamics


  • High Penetration Rate of Smartphones
  • Increasing Number of Advertising and Marketing Companies
  • Increasing Development of Voice Over Long-Term Evolution Technology (Vo-LTE)


  • Limited Capability to Offer End-To-End Encryption
  • Lack of Interoperability Between OEMs and Carrier Networks
  • Difficulty to Cope with Ott Service Providers


  • Strict Regulations for OTT Messaging Services
  • Growing Penetration of 5G Networks and Growing Investment by Top Players


  • Lower User Base due to The Proliferation of Messaging Apps
  • Lack of Awareness about the Implementation and Use of Services

Company Profiles

Some of the companies covered in this report are AT&T Inc., Vodafone Idea Limited, Google LLC/Alphabet Inc., Verizon Communications Inc., Deutsche Telekom AG, China Mobile, Ericsson, Huawei Technologies Co. Ltd, ZTE Corporation, SK Telecom.

Key Topics Covered:

1 Report Description

1.1 Study Objectives

1.2 Market Definition

1.3 Currency

1.4 Years Considered

1.5 Language

1.6 Key Shareholders

2 Research Methodology

2.1 Research Process

2.2 Data Collection and Validation

2.3 Market Size Estimation

2.4 Assumptions of the Study

2.5 Limitations of the Study

3 Executive Summary

4 Market Overview

4.1 Introduction

4.2 Market Dynamics

4.2.1 Drivers

4.2.2 Restraints

4.2.3 Opportunities

4.2.4 Challenges

4.3 Trends

5 Market Analysis

5.1 Porter’s Five Forces Analysis

5.2 Impact of COVID-19

5.3 Ansoff Matrix Analysis

6 Global Rich Communication Services Market, By Type

6.1 Introduction

6.2 A2P

6.3 P2A

6.4 P2P

7 Global Rich Communication Services Market, By Application

7.1 Introduction

7.2 Advertising Campaign

7.3 Content Delivery

7.4 Integrated Solutions

7.5 Others

8 Global Rich Communication Services Market, By Services

8.1 Introduction

8.2 Content Sharing

8.3 IP Video Call

8.4 VoIP

8.5 File Transfer

8.6 Chat

9 Global Rich Communication Services (RCS) Market, By End Users

9.1 Introduction

9.2 Consumers

9.3 Enterprises

10 Global Rich Communication Services (RCS) Market, By Deployment

10.1 Introduction

10.2 Cloud Based

10.3 On premise

11 Global Rich Communication Services (RCS) Market, By Organization Size

11.1 Introduction

11.2 Large Enterprises

11.3 Small and Medium-sized Enterprises

12 Global Rich Communication Services (RCS) Market, By Enterprise Vertical

12.1 Introduction

12.2 BFSI

12.3 Telecom and IT

12.4 Media and Entertainment

12.5 Tourism and Logistics

12.6 Retail and eCommerce

12.7 Healthcare

12.8 Other Enterprise Vertical (Government and Utilities)

13 Global Rich Communication Services (RCS) Market, By Geography

13.1 Introduction

14 Competitive Landscape

14.1 Competitive Quadrants

14.2 Market Share Analysis

14.3 Competitive Scenario

15 Company Profiles

  • AT&T
  • Vodafone Idea Limited
  • Deutsche Telekom AG
  • Google/Alphabet Inc
  • Verizon Communications Inc
  • Telefonica
  • Orange Business
  • China Mobile
  • KddI
  • Slovak Telekom
  • Telit
  • SK Telecom
  • Telstra
  • LG U+
  • SAP SE
  • Huawei Technology Co
  • Ericsson Inc.
  • Nokia Networks
  • Mavenir systems Inc.
  • Interop Technologies LLC

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