Global marketing firm plans Plano office

Plano’s Legacy Central development continues to land office tenants.

The 85-acre mixed-use project at U.S. Highway 75 and Legacy Drive is a redevelopment of Texas Instruments’ old Plano campus.

The strategic property was purchased in 2016 by Los Angeles-based Regent Properties. Since then, the new owners have redeveloped existing office and research space, added restaurants and parking and sold land for two major apartment communities.

Along the way, major employers including Samsung, Peloton and, most recently, mortgage firm Freddie Mac have gobbled up most of the office space.

Now another company — an affiliate of international electronics giant Samsung — is taking a block of Legacy Central office space.

Chell Worldwide is a marketing, advertising and public relations company that’s part of the Samsung Group. Based in South Korea. The company has global clients including Coca-Cola, GE, General Motors and, of course, Samsung.

Chell Worldwide is taking about 19,000 square feet of offices in Legacy Central, according to planning documents filed with the state. The new location at 6600 Chase Oak Blvd. is set to open in the fall in the Legacy Central 3 building.

Samsung began consolidating more than 1,000 of its North Texas workers at Legacy Central in 2018. Since then, it has leased additional office space in the campus.