General Sales Manager | TV News Check

Cecilia Nysing

WAAY, Allen Media’s ABC affiliate in Huntsville, Alabama, is looking for a General Sales Manager.

Huntsville, Alabama is the state’s largest city.  Rolling mountains surround the city, as do lakes and rivers. We are also home to NASA’s Marshall Space Flight Center, Space Camp, the US Army’s Aviation and Missile command, the second largest research park in the country, and home to the Los Angeles Angels’ AA Minor League team, the Rocket City Trash Pandas. If you like to travel, Nashville is a two-hour drive and Atlanta is a little more than three hours away.

WAAY-TV, ABC 31 serves North Alabama in the fast-growing, high-tech, Huntsville, Alabama.

The Huntsville-Decatur-Florence market ABC affiliate is seeking an exceptional, experienced General Sales Manager with a track record of success.

The ideal candidate should excel at leadership, have the ability to train and be a strong motivator.

The ideal General Sales Manager will lead the market’s most experienced and respected sales and marketing team of talented individuals.

Skills in inventory management are required, as is the ability to forecast, budget and to recruit talented account executives to join our team.

Exceptional skills in growing digital revenue is required.

Responsibilities include, but are not limited to: 

  • Leading and managing an experienced, respected sales team to achieve station goals on all platforms
  • Development, implementation, and communication of sales strategies and programs that maximize inventory
  • Close monitoring of our greatest commodity – station inventory and rates that maximize use of all available inventory
  • Expanding awareness and relationship with the national sales rep firm, working closely in setting budgets and expectations
  • Establishing contact with clients and advertisers leading to high visibility within the market
  • Having relational skills that enhance our team environment, embracing and working closely with all departments within WAAY
  • Working to foster a culture of excellence, continually raising the bar of integrity for the station

Experience Requirements:

  • Five years broadcast sales management experience preferred
  • Proven track record of success in transactional, development of new business, digital and in creation of non-traditional revenue
  • Prior experience with Wide Orbit traffic system is a plus
  • Proficiency in creation of sales presentations and programs such as Excel and Microsoft Office is expected

Interested candidates should submit their resume to:

[email protected]

Or by mail to:

1000 Monte Sano Blvd
Huntsville, AL 35801
Attn: General Sales Manager Search

WAAY-TV is an equal opportunity employer with a tradition of encouraging a wide diversity of talents through a broad range of hiring practices.  If you have a competitive spirit, common sense, and a desire to be the best you can be in an environment that encourages community involvement and is building one of local television’s best cultures, you move to the front of the line.  Benefits include medical, dental, vision, and 401K plans!  A background check and pre-employment drug screen are required.


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