Festival of Marketing launches event to help marketers plan for future

‘Fast Forward’ will offer insight into what marketers need to help grow their brands and bolster their careers in the years ahead. It features CMOs from Unilever, Just Eat and Amazon, as well as thought leaders including Rory Sutherland.

Succession planningCMOs from Unilever, Amazon and Nestlé are part of the speaker line-up for a new Festival of Marketing event in June that aims to give you the confidence and tools to plan for the challenges your brand, team and career face in the near future.

‘Fast Forward’ takes place 7 to 10 June, with each day tackling a different theme. The first, in partnership with Zone, will explore what is needed to create an experience that delivers for customer and company; the second will look at the steps you need to take to future-proof your brand and marketing strategy; the third, best practice in innovation; and the final day explores the skills and ways of working necessary to improve the effectiveness of marketers and their teams.

Sessions will be a mix of case studies highlighting best practice, constructive debate on what will and won’t change and analysis of important macro and micro trends. There will also be opportunities to interact with speakers in Q&A sessions and ‘Meet the Speaker’ events.

Speakers include Unilever’s chief marketing and digital officer Conny Braams on how the business is tackling digital transformation and changing consumer habits; Rory Sutherland on the path to growth; Amazon Prime CMO Ukonwa Ojo on creating a culture of innovation and Nestlé CMO Aude Gandon on the steps it is taking to ensure its marketing teams have the skills to meet the challenges ahead.

Russell Parsons, editor in chief of Marketing Week and Festival of Marketing, says: “For many, the disruption caused by the pandemic resulted in a retreat to short-term thinking. More than a year on, and with the vaccine rollout gaining pace, brands are better able to look to the future for themselves and their business.

“Fast Forward will offer much needed perspective on what the future holds for you, your team and your brand.

“This isn’t an exercise in specious future gazing but an honest look at what will and won’t change, and how to prepare.”

For more information go to the Festival website where you will find more on sessions, speakers and tickets. An early bird rate is available until midnight on 7 May.

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