Digital marketing agency Webcertain acquired by TransPerfect

Cecilia Nysing

Language and technology solutions provider TransPerfect has acquired Webcertain Group. The specialised international digital marketing agency was supported through the entire sale by sector-specialist advisors from Consulting M&A.

Founded in 2003 by Andy Atkins-Krueger in York, England, Webcertain has since grown to over 100 employees, with offices in York and Barcelona. The agency provides international digital marketing services, covering SEO, SEM, social media, and content services primarily focused on the B2B sector. The firm’s clients include leading technology companies such as Akamai, global manufacturers like Fellowes, and travel industry leaders such as NH Hotels.

The firm’s client list and market positioning have attracted an acquisition by TransPerfect. Launched in 1992, TransPerfect is a translation, E-Discovery and language services company based in New York City. The company serves clients in many fields, such as film, gaming, legal and healthcare fields – and Webcertain will complement TransPerfect’s TPT Digital division, joining together two leading digital agencies who share a common focus on targeted campaigns that go beyond language translation.

Webcertain’s Andy Atkins-Krueger stated, “Consulting M&A guided and supported us through the entire process which would otherwise have been daunting, and at important moments they added wisdom and diplomacy which for sure led to a much more successful outcome than would otherwise have been the case.”

In addition to its capabilities as an agency, Webcertain is known for its community building within the digital marketing world. Its International Search Summit series is a premiere program for digital marketers that comprises four events annually across Europe and the US. Atkins-Krueger added that there is a “growing opportunity to deliver innovative global digital marketing solutions to support international brands,” and as part of TransPerfect, Webcertain will be better positioned to take advantage of growing demand – helping “accelerate growth and market opportunities for the Webcertain team.”

Speaking on the deal, TransPerfect President and CEO Phil Shawe added, “Over the years, we have had the privilege to partner with Webcertain and have continually been impressed with the success they have driven for our joint customers. We are thrilled to welcome them now as the newest member of the TransPerfect family of companies.”

TransPerfect was advised on the transaction by Simons Muirhead Burton. Webcertain was represented by legal firm Wallace, and acquisitions advisory firm Consulting M&A. Launched in 2019, Consulting M&A is a London based company enabling owners of consulting and IT services business to grow valuable and sellable businesses.

Consulting M&A Managing Partner Bruce Ramsay remarked on Webcertain’s sale, “By investing in the IP of the operating system to run a very efficient operation, and organising the team to best support their clients, WebCertain created a business that was highly effective and sought after by multiple acquirers.”

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