Digital marketing agency Impression plants 10,000 trees and hopes to encourage others to follow

Cecilia Nysing

Nottingham and London-based digital marketing agency Impression has planted over 10,000 trees and hopes to raise awareness to inspire other businesses to do the same.

After achieving carbon negative status in 2020, Impression has continued to fund tree-planting initiatives as well as shorter-term renewable energy schemes through Ecologi as part of its ongoing efforts to become a more impactful business.

Aaron Dicks, founder and managing director of Impression, said: “Ecologi makes it easy for businesses to get started. Their model calculates and offsets the emissions from your team’s personal and professional lives, allowing you to become a climate positive workforce, which Impression has been for six months now.

“Ecologi is transparent about how they use the funding they receive, so you can feel confident and assured that your donations are being put to good use. We have our own profile on their website, which allows us to track the projects Impression has supported each month and our forest is visible to everybody.

“It’s rewarding to see our impact efforts brought to life and the team enjoy keeping track of our progress. We’re proud to have planted 10,555 trees and removed 464 tonnes of CO2 from the atmosphere so far.

“We hope to encourage other businesses to take their next steps in contributing to a greener planet. If you’re looking for a way to give back but you’re not sure how you can make a meaningful contribution, Ecologi or something similar would be a great place for you to start.”

The digital agency is actively working towards becoming a Certified Benefit Corporation and is taking several steps to achieve B Corp status.

Its 2020 impact report outlines the impact the business had during the 2019-20 financial year, covering the two main categories where the digital agency is measuring the impact it has on social and environmental issues.

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Impression is a multi-award winning, internationally-recognised performance agency of high-calibre strategic specialists working with a host of global brands.

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