Can you guess what these brilliant abstract posters are advertising?

Cecilia Nysing

A minimalist new campaign for McDonald’s uses no logo or brand signature and invites us to decipher which brand it refers to – and it’s not very difficult. Playing on the recognisability of the fast-food chain’s brand and products, the series of four posters teases the opening of a new McDonald’s restaurant in France by showing blown-up 70-pixel abstract images of the most famous items from its menu. 

“Guess who’s coming to your town?” reads the only copy in the posters, while knowing that there can be little doubt (for more ad inspiration, see our list of the best print adverts of all time).

Image 1 of 4

McDonald's posters

Can you guess what it is yet? (Image credit: TBWAParis)
Image 2 of 4

McDonald's posters

McDonald’s takes an abstract approach in the new campaign (Image credit: TBWAParis)
Image 3 of 4

McDonald's posters

The posters have no logo or brand name (Image credit: TBWAParis)
Image 4 of 4

McDonald's posters

But the colours are unmistakable (Image credit: TBWAParis)

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