B2B Marketers Plan to Focus On Data and New Channels in Q4

Cecilia Nysing

RYE BROOK, N.Y., Aug. 18, 2021 (GLOBE NEWSWIRE) — MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B Marketers and their plans for innovation in Q4 and beyond. The survey finds that B2B marketers are focused on future growth, with more than a third (33.4%) planning to increase budgets in the near term across a host of omnichannel initiatives. B2B Marketers are planning to add more channels to their mix, including video, social media, mobile and CTV.  

“Innovation is crucial for B2B marketers to capture growth across customers and prospects. This study shows that many B2B companies are expanding their budgets to take advantage of advances in analytics, measurement and insights that can fuel an omnichannel approach to marketing, including new channels like CTV,” said Rob Sanchez, CEO at MeritB2B. “At MeritB2B, we’re thrilled to see that companies are coming to us for more advanced analytics needs and more ambitious media strategies than ever before. The future for B2B marketing requires a smart, data-driven approach, and that’s what we’re helping create for our customers.”

In order to ensure successful marketing across channels, B2B marketers are also planning a major focus on measurement, data and campaign coordination to create a true 360 degree B2B marketing approach:

  • 50% of respondents believe that campaign attribution is the most important measurement to invest in 
  • 40% prize lifetime customer value and database quality measurement 
  • 42% expect that managing targeting across all channels will be influential on their marketing strategy

Many respondents noted that they are already down the road of centralizing their customer data, with a large number noting that they plan to do the same. Now the focus for the more mature B2B marketers is to activate that customer data. Respondents have set their sites on campaign coordination across channels and predictive analytics as areas of focus in the near term.

“Attribution creates the feedback loop that marketers need to understand what moves the needle with their customers and prospects. B2B marketers need to be in a position that they are running campaigns with a plan for attributing success. From there, marketers can have the confidence that they are optimizing and improving their media plan based on real results. This insight can then drive better models, better targeting and smarter planning,” Andy Joyce, SVP Intelligence and Analytics, MeritB2B.

About MeritB2B:

MeritB2B, based in Rye Brook, NY, with 6 other offices across the US and UK, is the leading provider of B2B data, database products, digital and performance marketing solutions. The Company leverages its leading database technology platform and specialized analytics to enable growth for B2B marketers. More information on MeritB2B can be found at www.MeritB2B.com.

Contact:

Emily Riley
Riley Strategic LLC
914-330-1128

Next Post

Personal loans for small business: What to know

Our goal here at Credible Operations, Inc., NMLS Number 1681276, referred to as “Credible” below, is to give you the tools and confidence you need to improve your finances. Although we do promote products from our partner lenders who compensate us for our services, all opinions are our own. Personal […]
Situs judi online Hsobet terpercaya

Link daftar Liga228 agen bola terpercaya paling aman yang selalu menjaga kenyamanan para bettor.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik. QQCuan https://18.142.63.79/ Slot Gacor Hari Ini

Situs agen slot terpercaya dan resmi

slot hoki gacor

slot terpercaya

slot gacor hari ini

sbobet online

เว็บไซต์เกมสล็อตแตกง่ายที่เชื่อถือ

slot gacor Situs Slot Online Online Terpercaya