AICO names Du Ross as director, branding and public relations

Cecilia Nysing

Keith Du Ross

PICO RIVERA, Calif. – Full-line furniture resource Amini Innovation Corp. has hired Keith Du Ross as director, branding and public relations, a new position.

He comes to AICO from Eric Buterbaugh Fragrance, where he has worked for the past 12 years as director of sales and marketing, overseeing the company’s branding strategies and marketing initiatives.

He was previously a client manager at Team One and before that held various public relations management and account supervisor roles at Stratus Rewards LLC, Murphy O’Brien and Cohn & Wolfe, where he started his career and worked for nearly five years as a senior account executive.

In his new position, he reports to AICO founder and CEO Michael Amini.

“When I met Keith I was struck by his energy and passion for home furnishings,” Amini said. “He brings skills that will not only add to the growing success of our marketing team, but his experience outside of the industry will help us as we create new product opportunities under the AICO corporate umbrella.”

“Keith brings a creative point of view to our branding efforts, and will work closely with Michael on implementing branding and vision strategies along with our creative design team,” added Chuck Reilly, executive vice president.

Martin Ploy, president, noted that as the business continues to expand, the company recognizes the need to expand consumer awareness of the Michael Amini brand.

“With the countless contacts and PR relationships that Keith has established, we see this as perfect timing for us to elevate our consumer marketing and branding efforts,” Ploy said. “We are very excited to have Keith as the newest member of our team.”

Du Ross said he is pleased to be “part of a team that has such dedication to developing fresh home furnishings and branding strategies, and I am very excited to work with Michael and his vision for creating dreams that can come true for today’s consumer.”

I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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