The editors at Solutions Review have compiled 4 of the best social media marketing certification programs that social media managers and professionals should consider.
Social media is one of the fundamental pillars of modern marketing strategies. But since every platform has unique requirements, parameters, and trends to stick to, social media marketing is not always as straightforward as many imagine. As the industry continues to evolve, aspiring and active social media marketers who want to maintain or develop their expertise need to invest in their continued education to continue progressing their social media marketing careers.
With that in mind, we’ve compiled some of the best social media marketing certification programs available online. These are comprehensive programs designed for students looking to expand or optimize their expertise with a degree or professional certification. Click on the GO TO CERTIFICATION link to learn more about each course and register. The courses are listed alphabetically by provider name.
The Best Social Media Marketing Certification Programs
Course Title: Facebook Social Media Marketing Professional Certificate
OUR TAKE: Facebook is one of the most valuable social media platforms for marketers, so it’s important to know how to utilize it. This course is designed to take beginners and equip them with the Facebook marketing skills they need to be fully job-ready.
Provider: Coursera
Description: Developed for beginners with little-to-no experience, this online certification can be completed in approximately six months. Students will learn about marketing content development, ad management, performance advertising, brand development, paid ads, Instagram marketing, and much more. The course consists of lectures, readings, assignments, and hands-on projects to help each student develop their social media marketing skillsets.
Course Title: Professional Certificate in Digital Marketing and Customer Engagement
OUR TAKE: Social media marketing requires skills that go beyond the social platforms you’re working on. With this course, students will understand how customers interact with your brand across social media, email, and other online platforms.
Provider: edX
Description: This course may not be exclusively centered on social media, but it covers crucial tools and techniques that every marketer needs to have at their disposal if they want to develop and maintain meaningful social media strategies. For example, students will learn how to develop lasting customer relationships, analyze how an audience interacts with various digital channels, and better understand how prospective and active customers interact with an online brand.
Course Title: Advanced Mobile Marketing Certification Training
OUR TAKE: This course will equip students with the mobile marketing skills they need to become experts in launching effective advertising campaigns and integrated social media marketing strategies.
Provider: Simplilearn
Description: Students who take this course will develop the mobile marketing skills they need via self-paced learning, instructor-led options, three distinct projects, and a final simulation test. The course will train its students to become experts in campaign management, mobile advertising, content marketing, app marketing, location-based marketing, responsive web designs, mobile marketing analytics, and other skills that every social media marketer will need at their disposal.
Course Title: Advanced Social Media Certification Training Course
OUR TAKE: With over 60 hours of learning material and industry-based projects, this course will help marketing professionals explore the intricacies of social media marketing and build the skills they need to make it into a career.
Provider: Simplilearn
Description: This is one of the most thorough certification programs for professionals looking to plant roots in the social media marketing field. Students who sign up for the program will get a deep dive into social media functions, YouTube and video marketing, Facebook marketing, advertising, and social media tools. The certification also includes advanced explorations of social media marketing, content marketing, and web analytics. Upon completion, students will have the skills and insights they need to elevate their brand, execute effective social campaigns, and further develop their careers.
NOW READ: The Best Social Media Marketing Books to Add to Your Reading List
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William Jepma
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at [email protected].
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